Strategy & Marketing for Social Impact
Accelerating the growth of great social impact organizations by engaging stakeholders, elevating brand awareness and driving innovation
STRATEGIC ANALYSIS
Business Model Development, Market Segmentation, Buyer Personas, Customer Journey Mapping, Competitive Assessment
PROGRAM PLANNING
Positioning, Messaging, Content, Communications, Lead Generation, Sales, Account Management, Partnerships, Research, Events
RESOURCE DEVELOPMENT
Team Structure, Role Definition, Coaching, Contractor Engagement, Workflow, Change Management, Performance Measurement
Leverage the insights gained from our work with other mission-driven organizations, including:
"I’ve been working with Dave in some capacity for more than a decade. He’s one of a few people I turn to for advice on a broad range of strategic issues. His unique background and deep understanding of higher education, business and the modern student make him a great advisor. I’d recommend him to any organization looking to accelerate its growth and social impact."
Dr Robert Hansen, Chief Executive Officer, University Professional & Continuing Education Association (UPCEA)
"Dave has been instrumental in evolving our marketing strategy and putting the resources in place to execute on it. From market segmentation and positioning to identifying the right roles, partners, contractors and tools, we've benefited greatly from his expertise. We also appreciate his deep commitment and knowledge around the unique intersection of education, business, and social impact."
David Helene, Founder & Chief Executive Officer, Edquity
"We have worked with Dave on projects pertaining to higher education strategy and operations. We have always found him to be astute and objective. He has superbly developed questioning, facilitation and communication abilities. Dave always helps to provide clarity and options for ways to move forward. He is an oasis of calm, common sense and clear thinking in an increasingly fast moving and evolving sector."
Dr James Gazzard, Director of Continuing Education, University of Cambridge, UK
"As an early-stage, mission-driven company, it’s been great having Dave as an advisor. He’s an invaluable sounding board on a broad range of strategic issues and always has great ideas backed by real-world experience. He knows higher education. He knows business. He knows marketing. But, most importantly, he appreciates our desire to stay true to our values as we grow."
Will Geiger, CEO & Cofounder, Scholarships360
"Dave assembled and managed a virtual marketing department for HydroPoint, helping us revamp our corporate and product messaging, website, PR strategy, lead generation, product UI and more. He and his team were critical in enabling us to establish ourselves as an early leader in the CleanTech space and build awareness of our smart irrigation solutions among customers, partners, investors, analysts and press. I can't say enough about what a pleasure it was to work with him and how pleased with the results we are.”
Chris Spain, CEO & President, HydroPoint
